Kroger

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Kroger - Holiday Fresh Approach

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The team spins another heartwarming tale of shared food culture in this cinematic holiday campaign for Kroger.

Co-Directors Yves Geleyn and Michael Thurmeier, and Art Director Mike Knapp reunite to tell a heartwarming tale about how great food connects us all. This holiday spot evokes the same warmth as its predecessor while taking a fresh approach with a classic Kroji look.

The holidays are a time to celebrate enduring, time-honored traditions as well as creating brand new ones. The story of a couple and their growing community of exchange students encapsulates how traditional dishes can bring people together to create new connections and memories.

This year’s look combines elevated textures with the iconic Kroji look developed by Hornet Director César Pelizer. The team created a perfect balance of maintaining an overall level of simplicity that had room for rich and tactile elements, like the detailed fabrics and food.

Credits

Director Yves Geleyn & Michael Thurmeier
Original Character Design César Pelizer
Client Name Kroger
Production Co Hornet
Managing Partner Hana Shimizu
Director of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Alex Unick
Head of Production Dez Stavracos
Producer Heather Hardin
Senior Editor Anita Chao
Assistant Editor Cole Bannick
Production Coordinator Karla Palacios
Talent Coordinator Jon Chun

Pre Production
Storyboard Artist Camillo Clauser
Designer Anya Butler, Hannah Kim, Tom Humber

CG
Art Director Michael Knapp
CG Supervisor George Smaragdis
CG Lead Pakorn Bupphavesa
Comp Lead Carl Mok
Animation Supervisor Patrick Porter
CG Generalist Daniel Lombardi, Nelson Mai, Natalia Perez Melendez, Angeline Rivera, Nick Wergin
Character Modeler Constance Bensen
Set Modeler Alex Levenson
Rigging Chris Hill, Carlos Sandoval
Light & Rendering Sylvia Apostol, Cody Chen, Grace Hwang, Nicole Noel, Mirelle Underwood
Compositor Eric Concepcion, Paulo Dias, Peter Fink, Sohee Sohn, Shandy Tam
Animator Nicholas Christie, Matthew Corsillo, Tania Florit, Hee Jin Kim, Chris Mayne, Meg Oswalt, Matt Parent, Kaitlin Yu